The word

Aloha to you

Three words Duke used to close what he said and what he signed. They are the name of this site because they are the smallest complete thing he left, and because they are addressed to somebody rather than about him.

What he said

The passage below is the one that circulates as Duke's creed. He is describing a practice rather than a feeling, and the instruction in the middle is the part usually left out when it gets printed on things.

In Hawaiʻi we greet friends, loved ones or strangers with aloha, which means love. Aloha is the key word to the universal spirit of real hospitality, which makes Hawaiʻi renowned as the world's centre of understanding and fellowship. Try meeting or leaving people with aloha. You will be surprised by their reaction. I believe it and it is my creed.

Aloha to you,
Duke Paoa Kahanamoku

Wording follows the version published by the rights holder. Other printings differ by a word or two, which is what happens to a text that has been reset by hand many times. We have not yet examined an original in his hand or a dated first printing. If you hold one, we would like to see it.

Read as an instruction, it is unusually specific. It does not say aloha is a feeling you should have. It says try it on the next person you meet or leave, and watch what happens. That is a thing you can do this afternoon, and it is why the phrase works as a name for a site rather than as a slogan on a shirt.

What the word carries

Aloha is not one thing translated into another. In Pukui and Elbert's Hawaiian Dictionary the entry runs to a dozen and more senses: love, affection, compassion, mercy, sympathy, pity, kindness, grace, charity. It is also the greeting and the parting, which means it is what you say to someone you have just met and to someone you will not see again.

Duke's own gloss takes one of those senses, love, and puts it to work as hospitality. That is his reading, offered in his own words, and it is the only reading this site puts forward in its own voice.

There is a widely taught explanation that breaks the word into alo, presence or the face of a thing, and , breath, giving something like the presence of breath, and connecting it to the greeting in which two people press noses and share air. It is taught by Hawaiian practitioners and it is worth knowing. It is a cultural teaching rather than a settled linguistic derivation, and comparative evidence from other Polynesian languages points elsewhere. Both of those things are true at once and we would rather say so than pick the tidier version.

Aloha ʻāina, love of the land, is a different matter again and not a decorative one. It names a political tradition: the petitions against annexation, and a century of Hawaiian movements since. It is not available as a brand value and this site does not reach for it.

What we are not going to do here

There is a version of this page that reduces aloha to five values with a tidy acronym. It usually comes from a 1986 addition to Hawaiʻi state law which instructs public officials to consider the word in the conduct of their duties. That statute is real and it is interesting as legislative history. It is not an ancestral definition, and reciting it as one is the clearest sign that a page was written by someone from outside.

This site is published by a company that is not Kanaka Maoli. Explaining a word in a living language is not our work to do, and a page that put us in the teacher's chair would be taking something while appearing to give it.

So this page does the two things we can honestly do. It sets out what Duke said, in his words, with the caveats attached. And it points away from itself.

Where to read instead

These are the places a reader should go, and they are better than anything we could write.

  • Mary Kawena Pukui and Samuel H. Elbert, Hawaiian Dictionary. The standard reference, and the entry for aloha is longer than most people expect.
  • Mary Kawena Pukui, ʻŌlelo Noʻeau: Hawaiian Proverbs and Poetical Sayings. Bishop Museum Press. Nearly three thousand sayings, with the sense in which each was used.
  • Pukui, Haertig and Lee, Nānā i ke Kumu: Look to the Source. Hawaiian concepts explained by Hawaiians, at length.
  • The Hawaiian language programmes at the University of Hawaiʻi at Mānoa and at Hilo, and the Hawaiian-medium schools. If you want to learn the language rather than read about it, that is the door.

A gap we intend to fill

This page should carry writing by a Kanaka Maoli author, commissioned and paid, with their name on it and a link to their own work. It does not yet. Rather than write a placeholder in a borrowed voice, we have left the space visible.

When that writing exists it goes at the top of this page and everything above becomes the footnote it should be.